Fold Holdings (NASDAQ: FLD) mentioned in a July 15, 2026 press launch that its Bitcoin Present Card is now offered via TikTok Store, in denominations of $25, $50, $100, $250 and $500. Fold mentioned the cardboard may be purchased utilizing practically all main fee strategies already saved in a consumer’s checkout.
What Occurred
Consumers can now discover the Fold Bitcoin Present Card in TikTok Store’s storefront, billed as the primary devoted Bitcoin reward card offered on the platform, and purchase it with out a separate crypto trade account. The itemizing places Bitcoin purchases in entrance of TikTok Store’s largely Gen Z and Millennial shopper base.
Fold Chairman and CEO Will Reeves mentioned within the GlobeNewswire launch that the corporate is proud to supply “the primary and solely Bitcoin reward card accessible on TikTok Store,” including that inserting it straight within the app makes Bitcoin accessible to consumers already looking for presents.
The timing traces up with a Fold-commissioned survey on 2025 vacation gifting, additionally detailed in Manila Occasions‘ protection of the discharge, which was additional syndicated on Nasdaq’s press-release wire for FLD shareholders. That survey discovered 60% of customers had been eager about giving Bitcoin as a present, and 62% mentioned they already belief crypto reward playing cards available on the market.
A bigger share, 78%, most popular a Bitcoin reward card from a regulated U.S. monetary establishment over one from a typical crypto firm, a distinction Fold has leaned on since its 2025 public itemizing.
A Decrease Barrier for First-Time Bitcoin Consumers
For somebody who has by no means owned Bitcoin, this removes an actual barrier. A client with a saved card on TikTok Store can purchase Bitcoin in a hard and fast quantity the identical means they’d purchase a streaming reward card, no separate signup step wanted.
It’s a part of a wider run of Bitcoin retail on-ramps coated in our Bitcoin information part this 12 months. The cardboard nonetheless must be redeemed right into a pockets earlier than spending or holding it, so consumers ought to plan for learn how to retailer it safely earlier than buying.
The Vacation Season Rollout Fold Is Constructing Towards
Fold has steadily added retail distribution for the Bitcoin Present Card over the previous 12 months. In August 2025, the corporate introduced the cardboard to Giftcards.com via a take care of pay as you go gift-card supplier Blackhawk Community, a partnership Decrypt reported might put Fold’s card in over 400,000 retail places. The TikTok Store itemizing follows that playbook, timed for the 2026 vacation season. Look ahead to whether or not Fold provides extra listings as November approaches.
What This Means for You
For those who don’t have already got a Bitcoin pockets, set one up earlier than shopping for the cardboard so you possibly can redeem it as quickly because it lands in your TikTok Store order. The quantity of Bitcoin you really obtain relies on the worth in the meanwhile you redeem the cardboard, not the second you purchased it, so a delay between buy and redemption can change what you find yourself with. Deal with the redemption step like some other Bitcoin transaction and double-check the pockets handle earlier than confirming it, since it will possibly’t be reversed as soon as it’s despatched.
This text is for informational functions solely and doesn’t represent monetary recommendation. Do your individual analysis earlier than making any funding selections.