I. The Forgotten Blueprint
In July 2014, when Bitcoin was buying and selling close to 600 {dollars} and most executives dismissed it as an web novelty, Pierre Rochard revealed an essay titled Speculative Assault. It was a dense, Austrian-leaning treatise that argued Bitcoin wouldn’t be adopted as a result of it was “higher expertise,” however as a result of financial actuality would power adoption. Individuals, he wrote, would ultimately borrow weak cash to purchase sturdy cash, and in doing so, set off a sequence response that undermines fiat itself.
A decade later, that mechanism has quietly migrated from particular person buyers to company treasuries. Public corporations are actually issuing debt and fairness to not broaden factories or fund acquisitions, however to construct Bitcoin treasuries. They’re executing, consciously or not, the playbook Rochard outlined earlier than any of them existed.
II. The Austrian Premise: Good Cash Drives Out Unhealthy
Rochard’s argument rests on a cornerstone of classical financial principle: Thiers’ Regulation, the inverse of Gresham’s Regulation. When markets are free, good cash drives out unhealthy. Historical past confirms it—Persian darics, Roman denarii, Florentine florins, British kilos—all displaced inferior currencies by sheer consistency and high quality.
Austrian economics frames this as spontaneous order. Sound cash outcompetes debased cash as a result of actors in search of to protect worth migrate towards shortage and credibility. Bitcoin represents the end result of that course of:
- Excellent shortage – a terminal provide of 21 million models.
- Decentralized issuance – no discretionary authority to broaden it.
- Verifiable integrity – each unit auditable in actual time.
Beneath Thiers’ Regulation, companies holding melting money reserves face the identical resolution people as soon as did: retain inferior foreign money or reprice reserves within the superior one. The market’s invisible hand has turn into a balance-sheet power.
III. The Speculative Assault, Defined
In finance, a speculative assault historically refers to merchants shorting a foreign money they count on to fail, famously, George Soros versus the British pound. Rochard re-engineered the time period. His model was not adversarial however adaptive: borrow the weaker foreign money, purchase the stronger one, repay later with devalued cash.
For people in 2014, that meant taking a mortgage or automotive mortgage in fiat whereas shopping for Bitcoin on the asset aspect. The logic was easy, if Bitcoin’s anticipated appreciation exceeds the price of borrowing, the commerce is rational.
In the present day, companies have industrialized the identical maneuver:
- Debt issuance: low-coupon convertible notes denominated in {dollars}, yen, or euros.
- Fairness choices: shares offered into markets priced in weakening foreign money.
- Reserve conversion: proceeds deployed into Bitcoin.
Every step mirrors Rochard’s thought experiment. The stability sheet turns into the instrument of a speculative assault, not on a single nation’s foreign money, however on fiat cash as a system.
IV. The Stability Sheet because the Battlefield
The primary fashionable execution got here from Technique Inc. (previously MicroStrategy). Starting in 2020, it issued billions in convertible debt to amass Bitcoin, reframing its fairness as a leveraged declare on digital shortage. Its reporting advanced past GAAP: metrics like Bitcoin per share and Bitcoin Yield changed standard ratios.
In Japan, Metaplanet Inc. repurposed a struggling hospitality enterprise right into a pure-play Bitcoin treasury firm, utilizing public fairness raises to build up over 5,000 BTC. In Europe, Capital B listed on Euronext Paris, issuing Bitcoin-denominated convertible bonds to fund perpetual accumulation. Others, from Semler Scientific within the U.S. to Smarter Net within the U.Ok., have adopted the identical trajectory.
Throughout jurisdictions, the blueprint is similar:
- Leverage low-yield fiat liabilities.
- Purchase the highest-integrity financial asset.
- Translate appreciation into stronger fairness and decrease value of capital.
Company treasurers are, in impact, waging financial arbitrage by accounting.
V. Reflexivity: The Suggestions Loop Rochard Anticipated
Rochard described a course of wherein Bitcoin’s rising worth validates its personal demand. As soon as members understand its superiority, they act on it, and the ensuing value improve confirms their thesis, a textbook case of reflexivity.
That dynamic now performs out by capital markets:
- Bitcoin’s appreciation boosts the fairness valuations of treasury corporations.
- Greater valuations allow additional capital raises at favorable phrases.
- New proceeds buy extra Bitcoin, tightening provide and sustaining appreciation.
Every cycle strengthens the financial migration. It’s not retail hypothesis—it’s company reflexivity accelerating Thiers’ Regulation.
VI. Praxeology within the Boardroom
Austrian economics begins with praxeology, the research of purposeful human motion. Each financial selection is an try and protect or improve worth below uncertainty. When executives select to carry Bitcoin as an alternative of money, they’re performing praxeology in actual time.
This isn’t ideology; it’s rational adaptation. The fiat system penalizes saving and rewards leverage. Bitcoin reverses the incentives: it rewards prudence and long-term orientation. Firms, like people, reply to these incentives. What seems radical by a Keynesian lens seems inevitable by an Austrian one.
Hayek as soon as imagined the denationalization of cash, predicting that non-public types of sound foreign money would outcompete authorities paper. What he couldn’t foresee is that the primary brokers to operationalize his imaginative and prescient could be public companies, not central banks.
VII. The CFO’s Calculus
For monetary officers evaluating their subsequent decade of capital coverage, the query is not whether or not Bitcoin suits their model, however whether or not their stability sheet can survive with out it.
Key strategic issues:
- Value of capital vs. Bitcoin appreciation
When debt markets provide sub-5 % yields and Bitcoin’s compounded appreciation dwarfs that, holding fiat turns into mathematically inefficient. - Reserve diversification
Deal with Bitcoin as a long-duration treasury asset, much less liquid than money however vastly extra sturdy towards inflation. - Reporting innovation
Undertake efficiency metrics like BTC Yield or mNAV to measure strategic execution in Bitcoin phrases, not simply fiat accounting. - Custody and audit
Distribute keys throughout institutional suppliers; schedule common safety audits to mitigate counterparty and operational threat. - Investor communication
Body the choice as a capital-preservation technique, not hypothesis. The market rewards readability of thesis and self-discipline of execution.
For CFOs, the philosophical turns into sensible: ignore the speculative-attack dynamic, and your treasury stays on the flawed aspect of it.
VIII. The Institutional Speculative Assault
Rochard ended his essay with a prediction that “good cash drives out unhealthy” by waves of adoption culminating in hyperbitcoinization, a section the place “your cash isn’t any good right here.” He anticipated it to start in unstable economies. As a substitute, it started on Wall Avenue and Euronext.
Public companies have turn into the transmission mechanism of financial change. Every convertible observe, every fairness elevate, every treasury conversion represents a small speculative assault on fiat, a voluntary exit from mushy cash to exhausting.
Not like the foreign money crises of the previous, this one is peaceable, permissionless, and cumulative. No authorities must devalue; companies are doing it pre-emptively by repricing their reserves in Bitcoin.
The consequence is similar phenomenon Rochard envisioned, scaled and institutionalized: the speculative assault as a company perform.
IX. Conclusion: Technique, Not Rebel
Bitcoin’s advance into the company treasury is just not an act of defiance however of self-discipline. It’s the logical endpoint of free-market financial competitors described by Austrian economists for a century.
The place people as soon as front-ran fiat debasement from their laptops, CFOs now achieve this by bond desks and board approvals. The motivation construction is unchanged; solely the dimensions has advanced. Every stability sheet that migrates to Bitcoin reinforces the thesis that cash, like several product, is topic to aggressive stress and inventive destruction.
Eleven years later, Rochard’s Speculative Assault reads much less like principle and extra like a playbook for the sound-money period.
Disclaimer: This content material was written on behalf of Bitcoin For Firms. This text is meant solely for informational functions and shouldn’t be interpreted as an invite or solicitation to amass, buy or subscribe for securities.