PANAMA CITY, Might 19, 2026 /PRNewswire/ — On Might 18, the newly upgraded Huobao, HTX’s model IP, made its first official, in-person look to customers. HTX hosted the “Huobao Birthday Fantasy Carnival,” remodeling the venue right into a sequence of recreation cubicles. The “Miss HTX” workforce took on the roles of sales space homeowners and engaged immediately with customers and KOLs.
Not way back, Huobao underwent a serious strategic improve, formally turning into HTX’s “person emotional totem” and model digital avatar. Constructing on this, HTX launched the “Huobao Squad,” consisting of 5 distinct personas representing typical situations within the crypto area, whereas concurrently releasing a Huobao-themed T-shirt blind field.
Through the occasion, HTX Spokesperson Molly defined that the time period “mascot” was turning into too limiting for Huobao. Veteran customers continuously use Huobao emojis in group chats, create memes, and even change their pockets nicknames to variations of “XX Bao.” Huobao has turn into extra than simply a picture; it represents a shared understanding between customers and HTX.
Huobao is now formally HTX’s model digital avatar and the customers’ emotional totem. “The crypto business itself will be fairly chilly and rational,” Molly famous. “What we wish to do is present slightly extra heat for customers outdoors of these numbers, and Huobao is the automobile that carries that heat.”
The carnival represents a complete improve in person expertise and engagement.
The “Huobao Squad”: Representing the Crypto Group
The occasion additionally marked the debut of the “Huobao Squad,” that includes 5 distinct personas immediately impressed by HTX’s customers:
Ironhead Bao (Diamond Bao): Representing the steadiest group of customers within the crypto area—those who maintain via bull markets, bear markets, and excessive volatility. His slogan is: “By no means test the steadiness, all the time tear up with pleasure, without end a believer in HOLD.”
Futures Bao: Resilient and impartial, his slogan is: “Between going brief and going lengthy, I select to let go.”
Cost Bao (Captain P): Embodying the daring spirit of the market, his slogan is: “Roger that, cost! Win and it’s a villa by the ocean; lose and it’s again to onerous labor.”
New Coin Bao: The curious early adopter, whose foremost theme is “luck can be a type of energy.”
Earn Bao: Positioned as “HTX’s Greatest Winner of 2025–2026,” he enjoys peaceable, quiet moments taking a look at his yield listing, whereas others chase highs and minimize losses. His slogan is: “Irrespective of how turbulent the market will get, yields from HTX Earn stay regular.”
A Strategic Pivot: Earn Turns into a Core Focus
The positioning of Earn Bao highlights HTX’s core enterprise focus this 12 months. Latest analysis on person advantages and interviews with top-tier shoppers revealed the profit with the best demand was APY Booster Coupons—not futures buying and selling charge reductions or airdrops.
As customers more and more prioritize “secure yields,” HTX’s Earn enterprise has seen constructive person development for 5 consecutive quarters, and the size of core stablecoins has maintained double-digit development for 4 consecutive quarters.
A primary instance of this strategic pivot is VIP Versatile. Launched on the finish of March, this product is particularly designed for high-net-worth customers. It at the moment helps primarily USDT, providing a most APY of as much as 9%—a number of occasions greater than commonplace versatile choices, with no lock-up interval.
Deeply built-in with HTX’s Prime membership system, VIP Versatile is obtainable to customers at Prime 5 and above.
Strolling on Two Legs: Increasing the Futures Ecosystem
The futures enterprise stays a precedence, and HTX will proceed to give attention to it. A vital growth this 12 months is the deepening of HTX’s TradFi format. Presently, HTX’s TradFi zone for futures now helps over 50 belongings, permitting customers to transcend crypto-native choices and discover a wider vary of conventional monetary merchandise of their portfolio allocation.
By strolling on two legs—Earn and Futures—HTX meets the demand for each stability and lively buying and selling.
Miss HTX: Humanizing the Crypto Expertise
The Miss HTX workforce is a really particular group. Chosen via the “Miss HTX” competitors, they don’t seem to be simply HTX’s final customer support workforce, but additionally devoted business builders. Every of them is liable for a major enterprise phase, permitting them to immediately remedy issues for customers throughout completely different situations.
The workforce contains key account managers, livestream leads, merch leads, and ecosystem ambassadors. Bringing these workforce members out from behind the screens demonstrates that HTX is powered by a workforce of actual folks, guaranteeing customer support is private and heat.
The improve of Huobao is a place to begin, not the end line. Shifting ahead, HTX will advance on two fronts concurrently. On the enterprise facet, the platform will strengthen Earn and Futures, offering customers with a safe, productive, and dependable place for his or her belongings. On the model and repair facet, HTX will deepen heat connections via Huobao, Miss HTX, and offline occasions, guaranteeing the connection between customers and HTX extends past a platform or account, turning into private and significant.