USDC
−0.0%Circle draws widespread backlash over DJ Khaled USDC promotion
Image: DecryptCircle, issuer of the $74 billion USDC stablecoin, posted a photo of DJ Khaled wearing a USDC-branded Chelsea FC shirt on X, with CEO Jeremy Allaire welcoming the rapper to "team USDC." Khaled previously settled 2018 SEC charges for undisclosed promotion of the fraudulent Centra Tech ICO, paying over $150,000 in fines. Crypto Twitter widely criticized the association, as Circle announced no formal ambassador or sponsorship role for Khaled.
Key points
- Circle shared a USDC-branded Chelsea FC shirt photo of DJ Khaled and CEO Jeremy Allaire welcomed him to "team USDC"
- Crypto Twitter widely criticized Circle's association with Khaled, as no formal ambassador or sponsorship deal was announced
Why it matters
The association drew widespread crypto community criticism due to Khaled's history of undisclosed paid crypto promotions that led to SEC fines.
What's unclear
No formal compensation or role terms for DJ Khaled's USDC association were disclosed by Circle
It is unclear if Circle will formalize Khaled's USDC involvement beyond the initial social media posts
Price context · USDC
At publication
$1.0000
Now
$0.9999
Change since
−0.00%
7 days · dashed line = publication
Sources · 3 publishers
Decrypt
Tier 1
Circle Welcomes DJ Khaled to 'Team USDC' and Crypto Twitter Is Furious
Crypto Briefing
Tier 2
Circle welcomes DJ Khaled to team USDC, sparking backlash on X
Coverage timeline
- First reported by Protos
- Confirmed by Decrypt
- CryptoVideos brief published
- 1 more publisher added to sources
How this brief was made. Our system found this event in 3 independent publications, summarised two complete reports with AI and checked every number above against the source text. Sources are linked in full. Not financial advice. Report an error
