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73 Greed

Ether.fi to launch branded stablecoin using Ethena whitelabel infrastructure

Ether.fi to launch branded stablecoin using Ethena whitelabel infrastructure Image: Unchained
Image via Unchained.

Ether.fi is launching a branded U.S. dollar stablecoin built on Ethena's Whitelabel stablecoin-as-a-service platform. Ethena will manage the token's reserves, minting, redemptions and end-to-end compliance. Neither company has disclosed a launch timeline, supported blockchains or backing asset details. Ether.fi holds over $300 million in stablecoin deposits and operates a crypto card with nearly $1 billion in cumulative spend.

Key points

  1. Ether.fi is launching a branded stablecoin via Ethena's Whitelabel stablecoin-as-a-service platform
  2. Ethena will handle the stablecoin's reserve management, minting, redemptions and compliance
  3. Neither company has shared the stablecoin's launch timeline, supported blockchains or backing asset details
  4. Ethena's Whitelabel platform already supports other branded stablecoins including JupUSD and USDm

Why it matters

The launch lets Ether.fi keep user value within its own ecosystem while earning stablecoin revenue. It also expands the reach of Ethena's backing assets amid USDe supply far below its 2025 peak.

What's unclear

Crypto Briefing states Ether.fi has not confirmed the stablecoin's name, while Unchained reports the token is named ether.fi USD
Neither company has disclosed the stablecoin's backing asset mix, revenue split terms or supported blockchains

Price context · ENA

At publication
$0.2398
Now
$0.2378
Change since
−0.85%
7 days · dashed line = publication

Sources · 3 publishers

Crypto Briefing Tier 2 First report
Ether.fi will launch its own stablecoin on Ethena’s whitelabel infrastructure
Unchained Tier 1
Ether.fi Is Launching Its Own Stablecoin, With Ethena Running the Reserves
The Defiant Tier 1
Ether.fi Announces Dollar Stablecoin Powered by Ethena

Coverage timeline

  1. First reported by Crypto Briefing
  2. Confirmed by Unchained
  3. CryptoVideos brief published
  4. 1 more publisher added to sources
How this brief was made. Our system found this event in 3 independent publications, summarised two complete reports with AI and checked every number above against the source text. Sources are linked in full. Not financial advice. Report an error

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