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Constructing a profession in advertising and marketing in Web3 could be a lot like constructing a home of playing cards. Advertising and marketing is tough. Now, add layers of technical complexity, sprinkle in a bit of frustration from dropping token costs, and for good measure, add a dose of faux information together with your loved ones questioning whether or not you’re employed with scammers. You get it—life will be laborious when making an attempt to construct consciousness in an trade the place coders and merchants get all the eye.